| 000 | 00840nam a2200277Ia 4500 | ||
|---|---|---|---|
| 999 |
_c37961 _d37961 |
||
| 001 | 395962 | ||
| 003 | EcQuBN | ||
| 008 | 130917s9999 xx 000 0 und d | ||
| 020 | _a9701026764 | ||
| 040 | _aEcQuBN | ||
| 041 | 1 | _aspa | |
| 082 |
_a658.8 _bS7921a |
||
| 100 |
_aStanton, J. William, _97877 _d 1924-2002, _qJohn William |
||
| 245 | 1 | 0 |
_aFundamentos de marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani |
| 250 | _a11 | ||
| 260 |
_aMéxico, México : _bMcGraw-Hill, _c2000 |
||
| 300 |
_axxi, 707 [79] p.; _c25 cm. |
||
| 500 | _aGlosario | ||
| 590 | 0 | _ajc | |
| 650 |
_aMarketing _914008 |
||
| 700 | 1 |
_aAscencio Lara, Celia _etrad. |
|
| 700 | 1 |
_aEtzel, Michael J _etrad. |
|
| 700 | 1 |
_aLópez Taymani, Yezmín _erev. téc. |
|
| 700 | 1 |
_aWalker, Bruce J _etrad. |
|
| 942 |
_2ddc _cBK |
||